Business Analyst - Market Research Job

1-3 Years

• Contribute to the planning and execution of marketing campaigns across diverse platforms, ensuring consistency and effectiveness.
• Support in market research and analysis to identify customer needs, preferences, and trends, providing insights to optimize marketing strategies.
• Support the creation and optimization of marketing collateral such as brochures, presentations, and website content to effectively communicate the company's value proposition.
• Foster collaboration among cross-functional teams, leveraging insights to maintain messaging alignment and brand coherence.
• Utilize analytical tools to monitor and evaluate marketing performance, providing actionable insights to optimize future initiatives.
• Assist in organizing and coordinating promotional events, trade shows, and conferences to increase brand awareness and generate leads.

Content creation:

• Can create basic marketing materials such as brochures, flyers, and social media posts using standard tools and templates.

Corporate Branding:

• Basic understanding of corporate branding, including brand guidelines and visual identity. Learns about fundamental branding concepts such as brand identity, positioning, and equity.
• Can maintain brand consistency across basic marketing materials.

Digital marketing:

• Basic understanding of B2B marketing ecosystem, particularly technology industry.
• Familiarity with digital marketing concepts (e.g., SEO, SMM, and email marketing.)
• Can execute basic campaigns using standard tools and platforms.

Market research and analysis:

• Understands basic market research concepts such as surveys, focus groups, and competitive analysis.
• Can conduct basic research using standard tools and techniques.

Social Media Marketing:

• Understands basic social media platforms and plan calendar/scheduling the post.
• Create engaging posts and monitor basic metrics

Field Marketing:

• Understands the basics of field marketing, including event coordination and on-site logistics. Learns to create simple promotional materials for events; understanding of the Lead to Closure cycle.
• Able to conduct basic prospecting activities using standard tools and techniques. Begins to grasp sales processes and manages relationships with sales/support groups at a basic level.

Marketing Automation:

• Understands the basics of marketing automation tools and platforms.
• Learns to set up simple automated workflows and email campaigns.

SEO:

• Understands basic keyword research concepts such as search volume, competition, and relevance.
• Can conduct basic research using standard tools and techniques.

Service Line Marketing:

• Understand the basics of service line marketing for technologies (i.e. SAP, Data, Cloud, Infrastructure, etc.) Knows positioning, messaging, and basic market analysis.
• Learns to create various marketing materials. Can grasp Lead to Closure Cycle. Understands sales processes and manages relationships with sales/support groups.

Accountability:

• Takes ownership for and ensures accuracy of own work, meets deadlines, and asks questions about possible gaps to ensure clarity of ownership.

Agility:

• Demonstrates a willingness to accept and embrace differing ideas or perceptions which are beneficial to the organization.

Collaboration:

• Participates in team activities and reaches out to others in team to achieve common goals.

Customer Focus:

• Displays awareness of customers stated needs and gives priority to meeting and exceeding customer expectations at or above expected quality within stipulated time.

Communication:

• Effectively communicates in written and oral form, well-organized thoughts to others. Speaks openly and honestly with all employees.

 Drives Results:

• Demonstrates a "can do" attitude and is willing to stretch self to achieve and exceed defined goals/targets.