Software Engineer - SFMC Job

YASH Technologies is a leading technology integrator specializing in helping clients reimagine operating models, enhance competitiveness, optimize costs, foster exceptional stakeholder experiences, and drive business transformation.

At YASH, we’re a cluster of the brightest stars working with cutting-edge technologies. Our purpose is anchored in a single truth – bringing real positive changes in an increasingly virtual world and it drives us beyond generational gaps and disruptions of the future.

We are looking forward to hire Marketing Cloud - Email/Social/Adversting Studio- Configurations & Customizations Professionals in the following areas :

Job description:

We are looking for a hands-on SFMC professional to support a US-based client. The role demands independent ownership of journey design, build, and testing within Salesforce Marketing Cloud, along with audience segmentation in Salesforce Data Cloud (Data360). The candidate will work directly with client stakeholders, so strong communication and a proactive, problem-solving mindset are non-negotiable.

Shift: US West Coast hours — 3:00 PM to 12:00 AM IST

Key Responsibilities
•       Journey Execution: Understand journey requirements from client teams, translate them into SFMC Journey Builder configurations, and own end-to-end testing & deployment
•       Audience Segmentation: Build and manage audience segments in Salesforce Data Cloud (Data360) to power journey activations — including filter logic, data validation, and segment QA
•       Client Interaction: Independently participate in client calls, walk through journey logic, present test results, raise blockers, and align on timelines — without needing hand-holding
•       Troubleshooting: Debug journey failures, data sync issues, and segment mismatches across SFMC and Data Cloud; drive resolution with minimal escalation
•       Documentation: Maintain clear records of journey specs, segment definitions, test cases, and known issues for client and internal visibility

Required Skills & Experience
•       2–4 years of direct, hands-on experience with SFMC Journey Builder, including multi-step, decision-split, and API-event-triggered journeys
•       Working knowledge of SFMC Email Studio, Automation Studio, and basic AMPscript/SQL for data extensions and personalization
•       Exposure to Salesforce Data Cloud / CDP — specifically audience segmentation, calculated insights, or activation targets (strong plus)
•       Proven ability to work independently in a client-facing capacity — comfortable leading requirement discussions, demos, and status updates with US-based teams
•       Strong analytical and QA mindset — someone who catches edge cases before the client does
•       Excellent verbal and written communication in English; confident on video calls
•       Must be willing to work US West Coast shift hours consistently

Good to Have
•       Experience in insurance/life sciences commercial or marketing operations
•       Familiarity with Veeva CRM, marketing consent frameworks, or healthcare data regulations
•       Prior experience working in a consulting or managed services delivery model

At YASH, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. We leverage career-oriented skilling models and optimize our collective intelligence aided with technology for continuous learning, unlearning, and relearning at a rapid pace and scale.

Our Hyperlearning workplace is grounded upon four principles

• Flexible work arrangements, Free spirit, and emotional positivity
• Agile self-determination, trust, transparency, and open collaboration
• All Support needed for the realization of business goals,
• Stable employment with a great atmosphere and ethical corporate culture